UGC Creator
portfolio
Cole Brown | @ParkPros | Content Creator
Helping your Brand
reach new audiences
The way people are consuming social media is rapidly changing. Your park, attraction or brand’s social advertising strategy should follow suit.
As short-form content continues to dominate the social media landscape, it's more important than ever for brands to be able to quickly and effectively capture the attention of their desired audience.
Utilize my successful track record of short-form content creation to help your brand diversify its digital marketing and social advertising strategy through UGC (user-generated content) advertisements.
Utilizing UGC ads in your social campaigns is one of the most effective ways to drive higher conversion rates and build an authentic connection between your brand and its target audience.
User-generated Content ads
UGC stands for “user-generated content.” It’s creative, brand-specific social media assets made by content creators that brands can utilize in social ad campaigns to reach their consumers in an authentic, personalized way.
The authenticity of UGC helps build social proof, consumer loyalty and trust with your audience. Consumers are 2.4x more likely to say that user-generated content is authentic compared to brand-created content.
The organic nature of UGC increases watch-time compared to brand-created content, as consumers are more likely to continue viewing content that is native to the platform and similar to the other videos in their feed.
UGC FACTS
79% of people say UGC highly impacts their purchasing decisions.
4x
79%
What it means for your Brand
Improve the results of your PPC campaigns with user- generated content.
Ensure UGC is part of your social advertising strategy to speed up the buying cycle.
As few as 16% of brands have a strategy regarding user-generated content.
16%
Be one of the first attractions to leverage this effective social advertising strategy.
Why Park Pros
FOR UGC Ads?
My short-form content strategy has grown @ParkPros into a community of over 700,000 followers across platforms, including being one of largest theme park-related accounts on TikTok with 425,000+ followers.
My style of short-form content creation utilizes engaging, fast-paced storytelling which leads to higher watch-times and frequent virality.
I can create short-form UGC ads to your brand’s specifications to showcase your brand’s unique offerings in an authentic and engaging way.
If your brand is currently advertising on TikTok, Instagram Reels or YouTube Shorts, working with Park Pros can diversify your ad strategy while giving your brand a known and trusted creator voice in the amusement space.
If your brand has considered running ads on these short-form platforms but isn’t sure where to start, hiring Park Pros as your UGC creator will provide you with platform-native content to launch your first campaign.
Short-Form UGC AD Examples
Partnered with Hersheypark and PepsiCo on a TikTok ad campaign to showcase the new "Wildcat’s Revenge" roller coaster.
2.6 million views on TikTok.
tourism campaign
Partnered with Visit San Antonio to showcase the city’s theme parks in a nationwide ad campaign crowning San Antonio the “Theme Park Capital of Texas”
Brand Promotion
Partnered with Hersheypark and PepsiCo on a TikTok ad campaign to showcase the park’s summer offerings and the new “Starry” soda.
2.3 million views on TikTok.
Use the creator’s content style to showcase new attractions in an authentic way and drive season pass sales during the off-season.
Partnered with the Klook App to promote an in-app deal for tickets to popular California attractions.
New ATTRACTION
Partnered with Mt. Olympus to showcase the new "Medusa's Slidewheel" water slide. 25 million+ views across platforms.
AD CREATION process
1) EXPLORATORY MEETING: Establish your brand’s social advertising objectives and desired messaging to determine if there is a good opportunity to work together.
2) CONTRACT: Identify deliverables, expectations, payment and deadlines.
3) BRAND ALIGNMMENT: I'll pitch video ideas aligning with your brand’s social strategy and desired outcomes.
4) CONTENT CAPTURE: If necessary for the deliverable, I'll visit your park or attraction to record all the footage needed.
5) EDITING/REVISIONS: I edit the footage, script and voice-over into a well-delivered, engaging and informative short-form video, and make revisions to your specifications.
6) GO LIVE: Finalized videos are linked to your ad campaign and go live.
Let's Talk next steps.
Have a question in the meantime?
